Journals

Contextual Management: Theories & Practices

Vol. V, No. 2 | December 2014

Contents

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)

Contextual Management: Theories & Practices

ISSN: 0976-1861
Section: Contents

CONTENTS

Salesian Journal of Humanities & Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | Page No: iii-iv | Section: Contents

CONTEXTUAL MANAGEMENT: THEORIES & PRACTICES

ISSN  0976-1861December 2014Vol. V, No. 2

CONTENTS

Editorial

Contextual Management: Indigenous Theories and Practices

George Thadathil

v

Articles

Expatriates and the Impact of Cross Culture Training

S. Brinda and Vincent Arokia Das

1

Exploring Motivation: Marwari and Marathi Business Communities

Aparajita Roy & Moumita Saha

12

Margin to Metropolis: Lepchas of India and Igbos of Nigeria

Amitabha Bhattacharyya & Shreya Bhattacharji

27

Village Tourism in Darjeeling Himalaya: Ensuring Sustainable Development and Rural Livelihood

Vinay Limbu & Indu Chettri

37

The ‘Haat’ of Rural Economy- Rural India’s Traditional Supermarkest

Shomik Saha

44

Ukhaan (Nepali Proverb): A Management Perspective

Rasik Chhetri

51

The Relevance of Total Quality Management for Indian Companies

Surya Narayan Ray

65

e-Recruiting: The Latest Gizmo of Employee Hiring

Debayan Nandi

95

Cyber Security Management

Dhirodatta Subba

101

The Challenges of Family Business in India

Sandeep Singh

109

Influence of Western Sports on Indigenous Games in India

Laden Lepcha

117

Indigenous Farming: Sustaining Ecosystem in Darjeeling

Simrit Kaur

129

Book Reviews

Navi Radjou, Jaideep Prabhu & Simone Ahuja, et.al, Jugaad Innovation

By Abhrangshu Sarkar

136

K. Shridhara Bhat, Materials Management

By Pawan Prasad

140

Devdutt Pattanaik, Business Sutra: A Very Indian approach to Management

By Patrick Johnson

142

Editorial

Contextual Management: Indigenous Theories and Practices

George Thadathil

DOI: 10.51818/SJHSS.05.2014.v-xi

Cite:

Section: Editorial

Editorial

Articles

Expatriates and the Impact of Cross Culture Training

S. Brinda & Vincent Arokia Das

DOI: 10.51818/SJHSS.05.2014.1-11

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.1-11 | Page: 01-11,
Expatriates and the Impact of Cross Culture Training | Section: Articles

Expatriates and the Impact of Cross Culture Training

S. Brinda is presently engaged as Dean-Academics, Department of Commerce in St. Joseph's Degree & PG College, Hyderabad. Her areas of interests include finance, legal and security aspects in internet banking. She has an experience of 30 years.
Vincent Arokia Das is Principal, Secretary & Correspondent, St. Joseph's Degree & PG College, Hyderabad. His area of interest and research is on Human Resources Management with special reference to Cross Cultural Training & Development for expatriates.

Abstract
Increased internationalization in the economic, political, and social arenas has led to greater interpersonal cross-cultural contact. It was observed that much of this contact not being successful, a cross-cultural training has been proposed by many scholars as a means of facilitating more effective interaction. A review of the many cross-cultural training literature available reveal that such a cross-cultural training in general was effective. The article attempts to offer a theoretical framework for understanding past research and for guiding future research. Hence the main objective of the study was to analyze the impact of CCT on the Expatriates. This study provides the support academicians need to show corporate leaders the usefulness and necessity of such training by deciphering the true effects of such programs

Keywords: Expatriates, Cross-Culture Training, Interpersonal, Economy

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Exploring Motivation: Marwari and Marathi Business Communities

Aparajita Roy & Moumita Das

DOI: 10.51818/SJHSS.05.2014.12-26

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.12-26 | Page: 12-26,
Exploring Motivation: Marwari and Marathi Business Communities | Section: Articles

Exploring Motivation: Marwari and Marathi Business Communities

Aparajita Roy currently works as Asst. Professor at IMS Business School under W.B.U.T. since October 2012 and has worked earlier as an Assistant Professor in Institute of Management Study, under W.B.U.T. from August 2006 to September 2012. She has also worked as Part time lecturer in Scottish Church College, under C.U. from August 2005 to March 2006 and as Faculty in IIAS School of Management under V.B.U. from April 2002 to June 2002.
Moumita Das is currently engaged in Institute of Management Study as an Assistant Professor in the department of Management. Presently doing research under West Bengal University of Technology in the field of Entrepreneurship and has keen interest in marketing management and entrepreneurship. She completed MBA in Insurance and Risk Management from Burdwan University.

Abstract
India is a land of diverse cultures, varied religious beliefs and immense potential, being the 'apple of eye' for investors, looking for gaining optimum profitability through providing products that lead to customer satisfaction and retention. Besides investors from outside the country, several domestic firms dominate the economic scenario of the country, most of whom have a strong cultural background and community orientation. With such myriad communities conducting businesses in India, it is essential that they be motivated to fulfill their business objectives and in the process gain profits and sustainable growth and development. In this paper, we have made an attempt to identify the motivational factors that influence a community to achieve its objectives. Here, we have identified two typical Indian business communities who have different yet unique ways of conducting business. Each community has different business models, approaches and different business structures, yet common motivational factors. We have through this paper, tried to highlight the fact that both the aforesaid communities have two levels of outcomes as has been portrayed by Victor Vroom. Whereas Vroom has identified two levels of motivational outcomes for an individual, we have identified the same for an entire community aspiring for a common goal.

Keywords: Motivation, Business Communities, Expectancy Theory, Marwari, Dabbawala

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Margin to Metropolis: Lepchas of India and Igbos of Nigeria

Amitabha Bhattacharyya & Shreya Bhattacharji

DOI: 10.51818/SJHSS.05.2014.27-36

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.27-36 | Page: 27-36,
Margin to Metropolis: Lepchas of India and Igbos of Nigeria | Section: Articles

Margin to Metropolis: Lepchas of India and Igbos of Nigeria

Amitabha Bhattacharyya did his MSc in Physics from I. I. T. Kanpur. He did his PhD on "Langmuir Monolayers of Liquid Crystals" from Raman Research Institute, Bangalore. This was followed by a post-doctoral stint at the Laboratoire de Physique du Solides, Orsay, France, where he studied monolayers of surfactants and poly-electrolytes. He came back to India in 2003 and joined St Joseph's College, Darjeeling as a Lecturer in Physics. At present, he is Associate Professor of Physics at Sikkim University, Gangtok. His research interests include soft materials, especially liquid crystals, soaps and detergents etc. Apart from academics, he is also interested in quizzing, literature, music and traveling.
Shreya Bhattacharji is Head and Associate Professor in the Centre for English Studies, Central University of Jharkhand, Ranchi, Jharkhand, India. Her academic interests include Post-Colonial Studies and Contemporary Literary Theories. She has been invited to numerous conferences in India as also in the United States, France, Hungary, South Africa and South Korea. Formerly a Civil Services Officer, she also nurtures a keen interest in human rights, tribal and gender issues.

Abstract
Mainstream master narratives attempt the impossible - writing and re-writing new histories of margin, nonchalantly subsuming grass-root voices, voicing and un-voicing 'primitive' communities at will. Such narratives reveal an amazing presumption; a master gaze - intrusive yet uncomprehending with the right to interpret any and every 'primitive' culture. Such hegemonic power discourses, unsurprisingly, resort to insidious politics, systematically and intentionally 'foregrounding', 'exaggerating', and sometimes even 'ascribing' non-existent negative attributes onto 'othered' societies. The positive elements of such cultures are often overlooked, suppressed or even erased. In our approach, we compare and contrast the indigenous management practices of two tribal cultures, the Lepchas of North East India and the Igbos of South East Nigeria. We wish to foreground such unique cultural institutes as the Igbo Egwugwu, the traditional reconciliatory courts of justice or these all women grass root Igbo organizations, the fast dying Lepcha and religio-cultural institution of Bongthing/Mun, comprising the natural leaders of the community as indigenous institutions which have been neatly and intentionally overlooked. We also raise certain questions. In the context of the modern nation state, who decides what should occupy center-stage and why? Whyare such democratic, reconciliatory, gender friendly, grass-root, inclusive, indigenous political/socio-cultural traditions and institutions relegated to the periphery? Has the time not come for contemporary nation states to realize that only through the unearthing and re-establishment of certain fast-vanishing indigenous traditions could one create a more equitable, more just world order? Has the time not come to centrestage the periphery, for the metropolis to learn from the margin?

Keywords: Lepchas, Igbos, Metropolis, Socio-Cultural, Indigenous Management, People

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Village Tourism in Darjeeling Himalaya: Ensuring Sustainable Development and Rural Livelihood

Vinay Limbu & Indu Chettri

DOI: 10.51818/SJHSS.05.2014.37-43

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.37-43 | Page: 37-43,
Village Tourism in Darjeeling Himalaya: Ensuring Sustainable Development and Rural Livelihood | Section: Articles

Village Tourism in Darjeeling Himalaya: Ensuring Sustainable Development and Rural Livelihood

Vinay Limbu is a Research Scholar under Department of Geography, University of North Bengal.
Indu Chettri is a Research Scholar under Department of Geography, University of North Bengal. She is also an Assistant Teacher in Geography in Dr. I.B.Thapa Memorial School, Siliguri.

Abstract
Darjeeling Himalaya is one of the major attractions of tourists throughout the globe. The lofty Mountain range with snow clad peaks, green carpet of forest crossed by mighty river Teesta and Rangit gives this place a cinematic charm and is a heavenly paradise for tourists to spend a quality time with their families. Therefore, many aspire to make a visit to this Himalayan region. The main revenue of this place comes from the Tourism Industry, Plantation areas and Hydel power stations. Every year, the month of September-November is the peak tourist season in Darjeeling Hills. All hotels and lodges are packed with tourists. This provides a good prospect for the urban dwellers to earn handsome money by offering a number of services in and around bazaar and major tourist areas. In recent years it is observed that the taste of attraction among tourists have shifted to village areas. This is because from the hustle and bustle of crowded cities and towns they rather prefer to search for a virgin spot where they can calm their mental stress and rejuvenate themselves freely in the pure environment. The rural areas of Darjeeling Himalaya open an avenue for the tourists and at the same time provide prospect of employment to the valley youths and people of the study area. The present study covers the Takdah-Teesta valley and its adjoining areas. Based on empirical research. Thus a modest attempt of the authors to link ecology with proper human management keeping in view sustainable tourism development and environmental balance in the rural areas of the Darjeeling Himalaya.

Keywords: Sacred Groves, Himalayas, Village Tourism, Sustainable development, Livelihood

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

The HAAT of Rural Economy - Rural India's Traditional Supermarkets

Shomik Saha

DOI: 10.51818/SJHSS.05.2014.44-50

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.44-50 | Page: 44-50,
The HAAT of Rural Economy - Rural India's Traditional Supermarkets | Section: Articles

The HAAT of Rural Economy - Rural India's Traditional Supermarkets

Shomik Saha is presently Head, Department of Management, Salesian College, Siliguri Campus. He has completed his M.B.A. from Sikkim Manipal University of Health, Medical and Technological Sciences and M.Sc from Karnataka State Open University. He has three years of corporate experience, and seven years of academics and administrative experience.

Abstract
Rural market is where the action is for marketeers, and haats are the best bet for companies to reach out to this burgeoning consumer segment. As these hubs emerge as the nerve centre of distribution and points of communication, India Inc. can cash in on the opportunity. The haats provide an enormous opportunity for companies in the still untapped Indian Rural market. Over 70% of all haats have been in existence before Independence, making it an integral and inseparable part of rural life and landscape. Almost every villager is a regular haat visitor, with over three-fourths visiting one every week. And two in every five visitors here are women. Rural haats are the nerve centre of the rural marketing system of India. It's a readymade distribution system which caters to the need of the rural population in India. Generally organized on weekly basis, these haats play an important role in the economy of India.

Keywords: Rural Market, Distribution Centres, Retail, Marketing System, Economy

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

UKHAAN: A Management Perspective

Rashik Chettri

DOI: 10.51818/SJHSS.05.2014.51-64

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.51-64 | Page: 51-64,
UKHAAN: A Management Perspective | Section: Articles

UKHAAN: A Management Perspective

Rashik Chhetri is presently working as Assistant Professor in Department of Management, Salesian College, Sonada. Besides teaching, he has interest in counseling, spirituality and healing sciences. He has Diploma in Reiki healing, Bach flower remedies, Pranic healing and is a certified NLP practitioner.

Abstract
Ukhaan is the Nepali word for proverb and it is integral part of Gorkha culture. Every aspect of life in Gorkha lifestyle is connected to Ukhaan directly or indirectly. It is a short and sweet approach to deliver the message in very precise and beautiful way. In this I have tried to view ukhaan from the management perspective. Concentrating mainly on Nepali/Gorkhali Ukhaan, I have focused upon how Ukhaan has guided people not only in daily life problems but also in the management of society as a whole. Article discusses about the origin and meaning of Ukhaan. Then we will also discuss ukhaan purely from management perspective. I have also focused on how we can create an Ukhaan guided management system, especially human resource development. In this post-modern world of chaos and competition I hope Ukhaan may show us some beautiful way to the better world.

Keywords: Ukhaan, Gorkha Culture, Management, Human Resource Development

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

The Relevance of Total Quality Management in Indian Companies

Surya Narayan Ray

DOI: 10.51818/SJHSS.05.2014.65-94

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.65-94 | Page: 65-94,
The Relevance of Total Quality Management in Indian Companies | Section: Articles

The Relevance of Total Quality Management in Indian Companies

Surya Narayan Ray is presently working as Assistant Professor in Department of Commerce at Dinhata College, Cooch Bihar, West Bengal. He has completed his PhD from Calcutta University.

Abstract
Total quality management (TQM) has been widely considered as the strategic, tactical and operational tool in the quality management research field. It is one of the most applied and well accepted approaches for business excellence besides Continuous Quality Improvement (CQI), Six Sigma, Just-in-Time (JIT), and Supply Chain Management (SCM) approaches. There is a great enthusiasm among manufacturing and service industries in adopting and implementing this strategy in order to maintain their sustainable competitive advantage. The aim of this study is to develop and propose the conceptual framework and research model of TQM implementation in relation to company performance particularly in context with the companies. It examines the relationships between TQM and company's performance by measuring the quality performance as performance indicator. A comprehensive review of literature on TQM and quality performance was carried out to accomplish the objectives of this study and a research model and hypotheses were generated.

Keywords: Strategy, Business Excellence, Performance Indicator, Quality Performance, TQM

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

e-Recruiting: The Latest Gizmo of Employee Hiring

Debayan Nandi

DOI: 10.51818/SJHSS.05.2014.95-100

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.95-100 | Page: 95-100,
e-Recruiting: The Latest Gizmo of Employee Hiring | Section: Articles

e-Recruiting: The Latest Gizmo of Employee Hiring

Debayan Nandi is Assistant Professor in the Department of Business Administration, Siliguri Institute of Technology (A constituent institute of Techno India Group). He is having 14 years of teaching and industry experience. He has completed his Post Graduation in Business Administration from M.S.Ramaiah Institute of Management, Bangalore. He has also obtained his Masters in Science (Ecology & Environment) from Sikkim Manipal University and Masters in Labour Management from Madurai Kamaraj University. His areas of interest include Strategic Management, Environmental Management, Human Resource Development and Consumer Behaviour.

Abstract
e-Recruitment process transformed the method of recruitment as internet is considered one of the sources of talent acquisition in modern days. It is a revolution expanding very fast in the labour market for job hunting and man power hiring. Sourcing of job information online is also termed as cyber recruiting. Cyber recruitment can be classified into two types of uses: corporate web site i.e. company's own website for recruitment with a separate link like "career with us" where candidates can log into for current vacancies of the company and commercial jobs boards (like www.naukri.com or www.timesjob.com) for posting job vacancies. In this article, there will be a prologue on e-recruitment and its courses of action. There will be an argument the diverse pros and cons of e-recruitment practice discussed in various literatures. This paper analyzes how the application of online recruitment process can be increased and what different levels of e-recruitment implementation can be recognized. Results from quantitative and qualitative research are presented in this paper to show as to how the cost effective e-recruitment techniques can be applied in most companies nowadays ranging from solutions for particular activities to integrated continuous activities. Based on these findings managerial guidelines are derived for the organizations to adopt e-recruitment process as preferred man power search tool.

Keywords: Job Search, e-Recruitment, Job Board, e-Sourcing

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Cyber Security Management

Dhirodatta Subba

DOI: 10.51818/SJHSS.05.2014.101-108

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.101-108 | Page: 101-108,
Cyber Security Management | Section: Articles

Cyber Security Management

Dhirodatta Subba is an Assistant Professor and Coordinator, Department of Computer Science and Application, Salesian College, Siliguri Campus. He obtained his M. Sc (Mathematics) and M. Tech (Computer Science and Data Processing) from IIT Kharagpur. He worked with Tata Consultancy Services for 14 years before joining the College. He is associated with editing of the Salesian Journal of Humanities & Social Sciences.

Abstract
Our present world information systems consist of thousands of individual, interacting components. In the globalized network of computers the impact of local compromises extends beyond the boundaries of a single site. The consequences of penetration and the exploitation of vulnerabilities can be disastrous for the stakeholders involved. The complex nature of cyber space requires a multi-faceted approach involving a close partnership between Government, Industry and Academia for ensuring the security of information systems and assets of the country. Management of Cybersecurity calls for (a) implementation of policies into practice; (b) risk management that involves real time assessment, prevention and mitigation; (c) network monitoringand control - to detect intrusion, anomalies, vulnerability, infraction, security compliance, errors and carelessness in administration and operation of systems & network components; (d) ensuring that firewalls, routers, servers and workstations are equipped to repel attacks; (e) making software/hardware configurations secure by keeping them up-todate in terms of patches & upgrades; (f) keeping malware protection in place; (g) user education and awareness; (h) facilitation in research. In this paper we will delve into the management aspect of the broad issue.

Keywords: Security Compliance, Industry, Education and Awareness, Management, Cyber Security

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

The Challenges of Family Business in India

Sandeep Singh

DOI: 10.51818/SJHSS.05.2014.109-116

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.109-116 | Page: 109-116,
The Challenges of Family Business in India | Section: Articles

The Challenges of Family Business in India

Sandeep Singh is presently working as Assistant Professor and Coordinator in Department of Management, Salesian College, Siliguri Campus. He has completed his M.B.A. from Biju Pattanaik University of Technology, Odisha, and M.Com from Madurai Kamraj University. He has nine years experience in Academics and Administration.

Abstract
India is one of the leading countries in entrepreneurial spirit and innovation. It is apparent from the fact that almost 80% of Indian businesses are either entrepreneur driven or family-owned-and-managed. Predominantly small and medium in size, these businesses are the backbone of Indian economy with considerable contribution to GDP. They generate huge employment in the private sector and also play an important role in the social upliftment and welfare. History of Indian businesses indicate that many business houses like Tata, Birla, Bajaj, Walchand, Modi, Thaper, Dabur and others witnessed that with the opening of the economy and the influx of multinationals the family-owned businesses and the private sector recorded loss and took a back seat. It was felt that the family-owned business and family-owned business houses would lose their place in the industrial map of the country. Every business is faced with challenges. However, family businesses face unique threats, and therefore if not recognized and addressed quickly, can drastically affect their success. This paper reveals the common threats that every family business faces and also these suggests how to overcome them.

Keywords: Entreprenuer, Family-Culture, Economy, Nepotism, Feud

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Influence of Western Sports on Indigenous Games in India

Laden Lepcha

DOI: 10.51818/SJHSS.05.2014.117-128

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.117-128 | Page: 117-128,
Influence of Western Sports on Indigenous Games in India | Section: Articles

Influence of Western Sports on Indigenous Games in India

Laden Lepcha having completed her M.P.Ed from Kalyani University, worked as Lecturer at Salesian college Siliguri Campus, is currently pursuing research in same university.

Abstract
Every civilization has evolved and developed its own indigenous modes of physical endeavour and healthy social interaction through a variety of games and sports forms and events. Apart from being a means of physical exercise and fitness, sports and games have been a medium of entertainment, the generation of a spirit of healthy competition, bonding and pride in the community, and an avenue of constructive preoccupation for active young people. Sports play an important role in most countries, and India is no different. India is home to several traditional sports which originated in the country and continue to remain fairly popular. These include Archery, Atyapatya, Ball badminton, Hockey, kabbadi, kho kho, Mallakamba, Shuttle Badminton and Wrestling. One of the main reasons for the lack of popularity of the indigenous games is the dearth of support from the government quarters, especially in contrast to the support and promotion given to the western games like cricket by the government. As a result, these indigenous sports persons face a lot of economic and social problems. One striking difference between the present generation and that of the previous generation is the lack of interest towards the Indian or native games. Till the previous generation, people used to play a variety of indoor and outdoor games that were the games of the soil. Hence, only a handful people are interested in indigenous games like Kabaddi, Goli or Ghilli. These games represent a rich culture and heritage and were instrumental in passing these values and some ancestral knowledge from one generation to the other. They also sharpen our observational, mathematical, analytical and memory skills. Thus, the study is an attempt to understand the popularity of the western games and consequently the less popularity of the indigenous games. Further, the article also looks into measures which can enhance the popularity of indigenous games. No doubt, India has to safeguard, encourage and develop the indigenous games in collaboration with State Sports Boards through creating academies and take urgent measures to improve the status of indigenous games.

Keywords: Traditional Sports, Sports Culture, Indigenous Sports, Sports Festival

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Indigenous Farming: Sustaining Ecosystem in Darjeeling

Simrit Kaur

DOI: 10.51818/SJHSS.05.2014.129-135

Cite: 

Section: Article

Abstract

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 | DOI: 10.51818/SJHSS.05.2014.129-135 | Page: 129-135,
Indigenous Farming: Sustaining Ecosystem in Darjeeling | Section: Articles

Indigenous Farming: Sustaining Ecosystem in Darjeeling

Simrit Kaur is an Assistant Professor in Department of Geography, Salesian College, Siliguri. She is presently pursuing her M.Phil from University of North Bengal.

Abstract
Sustainability and conservation of natural resources are constantly threatened by a possibility of improper human intervention that is focusing their attention on the use of scientific and technical knowledge in agricultural activities. Optimum utilization of available resources in the Darjeeling Himalaya can very well be achieved through environmentally sound and sustainable farming practices. The tribal communities of Darjeeling unknowingly possesses some of the solutions for a more sustainable future of agriculture with their indigenous farming methods. Indigenous farming practices are embedded in local knowledge system constituted by subsystems like crop production, animal husbandry, environmental factors etc. A variety of crops like maize, ginger, pulses, potatoes etc., are planted by the farmers and within the vicinity of the households the farmers make compost with animal remains and forest litter. Resource conservation through indigenous farming system by traditional knowledge includes: sustainable land use planning, agroforestry practices, and management of water and livestock-based farming. Indigenous knowledge of the farmers helps them to be aware of the weakening balances on the environment due to intensive use of agro chemicals.

Keywords: Sustainability, Land Use Planning, Agroforestry, Management, Livestock Farming

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Book Reviews

Navi Radjou, Jaideep Prabhu & Simone Ahuja, et.al., Jugaad Innovation

Abhrangshu Sarkar

DOI: 10.51818/SJHSS.05.2014.136-139

Cite: 

Section: Book Reviews

Book Review

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 |DOI: 10.51818/SJHSS.05.2014.136-139 | Page: 136-139,
Jugaad Innovation | Section: Book Review

Navi Radjou, Jaideep Prabhu and Simone Ahuja, et.al., Jugaad Innovation, (New Delhi: Random House Publishers India Private Limited, 2012), 318 pages, Rs. 499, ISBN 978-8-184-00205-8.

Abhrangshu Sarkar is an Assistant Professor in Department of Commerce, Salesian College, Siliguri. He is a gold medallist in M.Com from University of North Bengal. He has qualified U.G.C. NET for Lecturership in Commerce.

One of the prerequisites of sustenance is to continuously innovate in response to changing needs and demands of society. Academicians, management experts, corporate leaders across the globe are engaged in widespread research to come out with new innovative strategies and techniques in order to withstand competition, enhance growth and ensure customer satisfaction. The book explores an innovative strategy that is not an outcome of any research as such, but is what is within all of us. I remember those days when I used to get ` 10 everydayas pocket money and at the end of the day managed to keep at least some portion of it after having met most of my demands. This is what "Jugaad"is all about. It is a colloquial hindi term that presents a unique way of thinking and acting in response to challenges, deriving the best out of any circumstances...

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

K. Shridhara Bhat, Materials Management

Pawan Prasad

DOI: 10.51818/SJHSS.05.2014.140-141

Cite: 

Section: Book Reviews

Book Review

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 |DOI: 10.51818/SJHSS.05.2014.140-141 | Page: 140-141,
Materials Management | Section: Book Review

K. Shridhara Bhat, Materials Management, (New Delhi: Himalaya Publishing House, 2011), 234 pages, Rs. 175, ISBN 978-93-5024-806-5.

Pawan Prasad is a Assistant Professor and Coordinator in the Department of Commerce, Salesian College Siliguri. He has nine years of teaching experience and professional experience of three years working with C.A. He is UGC NET qualified in Commerce. He has attended and presented papers in National Seminars and Workshops. He is presently pursuing his Doctorate in Cash Management from University of North Bengal.

This book is focuses on important aspects of material management. Management of materials in most organisations is crucial to their success because the cost of purchasing, storing, preserving, moving and shipping materials account for over half of the product's cost. Improving productivity is a major factor in facing the challenge of competition and this involves driving down the cost of all aspects of business activities. Efficient and effective management of materials has become the key to achieve higher productivity levels, especially in manufacturing organisations producing tangible goods, both consumer and industrial goods...

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Devdutt Pattanaik, Business Sutra: A Very Indian approach to Management

Patrick Johnson

DOI: 10.51818/SJHSS.05.2014.142-143

Cite: 

Section: Book Reviews

Book Review

Salesian Journal of Humanities and Social Sciences, Vol. V, No. 2 (December 2014)
ISSN: 0976-1861 |DOI: 10.51818/SJHSS.05.2014.142-143 | Page: 142-143,
Materials Management | Section: Book Review

Devdutt Pattanaik, Business Sutra: A Very Indian approach to Management, (New Delhi: Aleph Book Company, 2013), 437 pages, Rs. 695.00, ISBN 978-81-923280-7-2.

Patrick Johnson is a Lecturer in the Department of Business Administration and the Campus Coordinator for the morning session, in Salesian College, Siliguri Campus. He has done his BBM (Marketing) from Christ College, Bangalore University and Masters of Marketing Management from Pondicherry University. His area of interests include advertising, developing corporate identity and photography.

Devdutt Pattanaik, has over twenty five books and four hundred articles on Indian mythology. Trained to be a doctor, after spending fifteen years in the healthcare industry, he found his calling as the Chief Belief Officer in Future Group. Apart from lecturing in Indian universities and management institutes, he also has column in the Economic Times where he explains the relationship between mythology and management...

License : Salesian Journal of Humanities & Social Sciences is licensed under Attribution-NonCommercial 4.0 InternationalContextual Management: Theories & PracticesContextual Management: Theories & PracticesContextual Management: Theories & Practices

Salesian College, Sonada was accredited by NAAC on 16 September 2004 and was given the Grade C++ (Institutional Score between 65-70%). On 26 February 2010 Salesian College has been conferred the status of a College with Potential for Excellence (CPE) by UGC, New Delhi, and into its 2nd Cycle from 1st April 2014. In March 2012, the College was re-accredited by NAAC with ‘A’ Grade (CGPA of 3.16 out of 4) to be the first College to receive such grade under the University of North Bengal.

The College retained its A Grade under the New stringent Format of Accreditation in May 2019 and it is valid till 2024.

Salesian Publications, Salesian Research Institute, and Salesian Translation Centre offer opportunities for capacity building for aspiring teaching and research personnel of the region. Salesian College Extension Activities Centre has trained and placed over 600 youth of the region in collaboration with the Ministry of Rural Development and Don Bosco Tech, New Delhi. Salesian College invites young people and their parents to partner in nurturing an ideal society.

CONTACT INFO

Salesian Journal of ‘Humanities and Social Sciences'

Salesian College, Siliguri Campus, Don Bosco Road, Post Box No – 73 P.O. : Siliguri – 734001, West Bengal, India.

Email

Executive Editor: editor@salesiancollege.net
Chief Editor: principal@salesiancollege.net
For Submission: sjhss@salesiancollege.ac.in

© All rights reserved. Salesian Publications, Sonada & Siliguri Campus.

Design and Maintain @ Salesian Tech Team.